Counsumer Behavior Essay Example for Free

Counsumer Behavior Essay Absolute threshold Differential threshold †¢How does sensory adaptation affect advertising effectiveness? How can marketers overcome sensory adaptation? †¢Discuss the differences between the absolute threshold and the differential threshold. Which is more important to marketers? Explain your answer. For each of these products—chocolate bars and bottles of expensive perfume—describe how marketers can apply their knowledge of differential threshold to packaging, pricing, and promotional claims during periods of (a) rising ingredient and materials costs and (b) increasing competition. 2. Key Concepts Contrast Figure and ground †¢How do advertisers use contrast to make sure that their ads are noticed? Would the lack of contrast between the advertisement and the medium in which it appears help or hinder the effectiveness of the ad? What are the ethical considerations in employing such strategies? †¢What are the implications of figure-ground relationships for print ads and for online ads? How can the figure-ground construct help or interfere with the communication of advertising messages? †¢Find three examples of print advertisements that use some of the stimulus factors discussed in the chapter to gain attention. For each example, evaluate the effectiveness of the stimulus factors used. 3. Key Concepts Selective perception Perceptual mapping †¢Define selective perception. Thinking back, relate one or two elements of this concept to your own attention patterns in viewing print advertisements and TV commercials. †¢Select a company that produces several versions of the same product under the same or different brands (one that is not discussed in this chapter). Visit the firm’s Web site and prepare a list of the product items and the benefits that each item offers to consumers. Are all these benefits believable and will they persuade consumers to buy the different versions of the product? Explain your answers. †¢Construct a two-dimensional perceptual map of your college using the two attributes that were most influential in your selection. Then mark the position of your school on the diagram relative to that of another school you considered. Discuss the implications of this perceptual may for the student recruitment function of the university that you did not choose.

Stellar Evolution Essay -- Astronomy Space Cosmos Papers

Stellar Evolution A star begins as nothing more than a very light distribution of interstellar gases and dust particles over a distance of a few dozen lightyears. Although there is extremely low pressure existing between stars, this distribution of gas exists instead of a true vacuum. If the density of gas becomes larger than .1 particles per cubic centimeter, the interstellar gas grows unstable. Any small deviation in density, and because it is impossible to have a perfectly even distribution in these clouds this is something that will naturally occur, and the area begins to contract. This happens because between about .1 and 1 particles per cubic centimeter, pressure gains an inverse relationship with density. This causes internal pressure to decrease with increasing density, which because of the higher external pressure, causes the density to continue to increase. This causes the gas in the interstellar medium to spontaneously collect into denser clouds. The denser clouds will contain molecu lar hydrogen (H2) and interstellar dust particles including carbon compounds, silicates, and small impure ice crystals. Also, within these clouds, there are 2 types of zones. There are H I zones, which contain neutral hydrogen and often have a temperature around 100 Kelvin (K), and there are H II zones, which contain ionized hydrogen and have a temperature around 10,000 K. The ionized hydrogen absorbs ultraviolet light from it’s environment and retransmits it as visible and infrared light. These clouds, visible to the human eye, have been named nebulae. The density in these nebulae is usually about 10 atoms per cubic centimeter. In brighter nebulae, there exists densities of up to several thousand atoms per cubic centimete... ...J. Stellar Evolution. London: Pergamon Press, 1967. Shklovskii, Iosif S. Stars: Their Birth, Life, and Death. Moscow: Central Press for Literature in Physics and Mathematics, 1975. Livio, Mario. Unsolved Problems in Stellar Evolution. Cambridge: The Cambridge University Press, 2000. Websites: http://www.wikipedia.org/wiki/Astronomy_and_astrophysics Encyclopedia of Astronomy Terms http://imagine.gsfc.nasa.gov/docs/science/how_l1/spectral_what.html NASA’s Introduction to Spectral Analysis http://zebu.uoregon.edu/textbook/se.html Hypertext Book on Stellar Evolution @ The University of Oregon http://hyperphysics.phy-astr.gsu.edu/hbase/starlog/staspe.html#c1 Star Spectral Classifications @ Georgia State University http://oposite.stsci.edu/pubinfo/PR/96/22/pulsars.html How Pulsars Are Formed @ The Space Telescope Science Institute

Black Asthetics and Toni Morrison

The black arts, or the black aesthetic, movement was born among the black artist as a response to the ideologies of the black power in the 1960’s. The movement was a continuation of the 1920’s and 1930’s Harlem Renaissance that had begun the tradititon of rediscovering the roots os black culture and heritage,dating back to slavery. Some of the major literary figures of the Harlem era included authors James Weldon Johnson, Langston Hughes and Nella Larsen. The Black arts emerged to promote art that illustrated African-American music, languages, heritage, and beauty. In order to be substantial, art had to have a proudly black subject matter and style; be it sculpture, a piece of music, a novel or a poem. Empowered by the concepts of the black power, the movement inspired the emergence of the black theatre groups, magazines, and printing presses. Literature influenced by the black arts concepts struggled to abandon W. E. B. Du Bois’ idea of double consciousness, which meant blacks were constantly struggling towards the white culture’s ideals, even though the dominant society disabled them for reaching the Eurocentric goals. Mirroring themselves against the value structure of the oppressive white society was depriving the blacks of their empowerment. Black writers wanted to concentrate on solving the problems of the African-American community from the inside, developing awareness of the rich black heritage and gearing the co mmunity to realize it worth. The Black Arts movement brought the time for blacks to stop internalizing the image of being the inferior in the society as a whole. The black population had to find strength, beauty and self esteem within the black community. The black arts, characterized by acute awareness, produced writers like Toni Morrison, Ishmael Reed, and Alice Walker. Toni Morrison undeniably is an author who internalizes the main concerns of the black aesthetic. She writes about black oppression, consciousness and tradition. Her major characters’ are black and they are in constant search for their ethnic identity. The first African American writer to win the Nobel Prize for literature in 1993, Toni Morrison is a leading voice in current debates about the construction of race and black marginality in literature and culture. As a prominent writer of the age she refuses to allow race to be marginalized in literary discourse. Throughout her writing Morrison uses narrative forms to express African Americans' dislocated, oral tradition, and culture, and reclaim African American's historical experiences. She profoundly uses the fictive narratives to transfigure the old south; the bedrock of black dehumanization, degradation and sorrow into an archetypal black homeland, a cultural womb that lays claim to history's orphaned, defamed and disclaimed African children. In her novels Morrison humanizes black characters in fictions that strive to overcome and excavate enforced invisibility of African Americans' social reality. Morrison critiques the mainstream thinking and acclaims that black writers and black characters are the relative means by which text demonstrates to be human and superior. Imagination is possible in the presence of black characters and black contents. At the same time talking African discourse is inferior and submissive tends to impoverish cultural interpretation of reality. Morrison questions the validity and vulnerability of a set of assumptions conventionally accepted and taken for granted among literary historians and critics. Africanist presence, in a constitutive part in the entire history has been rejected. Morrison in Playing in the Dark: Whiteness and Literary Imagination proposes, â€Å"[t] he contemplating of this black presence in central to any understanding of our national literature and should not be permitted to hover at the margins of the literary imagination† (5). Morrison argues that American culture is built on, and is premised by, and always includes, the presence if blacks', as slaves, as outsiders. She likens the unwillingness of academics in a racist society to see the place of Africanism in literature and to the centuries of unwillingness to see a favorite discourse, concerns and identity. She posits whiteness as the ‘Other' of blackness, a dialectical pair, each term both creates and excludes the other: no freedom without slavery, no white without black. The major themes of Toni Morrison's writing is to redefine the notion of white American canonical texts and their idea of African American writing as being non-canonical or inferior. She demonstrates the idea of racial superiority and hegemonic culture in her writings. Morrison, in the preface of her critical work Playing in the Dark: Whiteness and Literary Imagination says she is â€Å"struggling with and through a language that can powerfully evoke and enforce hidden signs of racial superiority, cultural hegemony and dismissive ‘Othering' of people and language which by no means marginal or already and completely known and knowable in my work† (XI). It is clear that Morrison's writing is different from that of mainstream white discourse, which always bserves that African American literature is subsidiary product. Her intention, thorough her writing , is to reinterpret and redefine the hidden, dislocated and alienated Afro-American presence in American mainstream discourse and claim that Afro-Americans are no more inferior human beings. Toni Morrison's fiction demonstrates a central interest in the issues of boundary, attachment, and separation. Her characters experience themselves as wounded, or imprisoned by racial and economic divisions within American culture. The boundaries that circumscribe black people are not only the prejudices and restrictions that bar their entry into the mainstream but the psychological ones they internalize as they develop in a social structure that historically has excluded them. Toni Morrison draws from a rich store of black oral tradition as well as from her own imaginative angle of vision to illuminate the potentialities for both annihilation and transcendence within black experience. Black lore, black music, black language and all the myths and rituals of black culture are the most prominent elements in Toni Morrison's writing. She feels a strong connection to ancestors because they were the culture bearers. She thinks that it is the responsibility of African American writers to dig out that annihilated history and secure the importance of it in the making of American civilization. Toni Morrison ranks among the most highly regarded and widely read fiction writers and cultural critics in America. As a critic she refuses to allow race to be relegated to the margins of literary discourse. She focuses on the importance of African American's oral and musical culture and to reclaim black historical experiences. Morrison says that African American have rediscovered texts that have long been suppressed or ignored, have sought to make places for African American writing within the canon, and have developed ways of interpreting these works.Works CitedMorrison, Toni.  Playing in the Dark: Whiteness and the Literary Imagination. Cambridge, MA: Harvard UP, 1992. Print â€Å"Toni Morrison.†Ã‚  Wikipedia, the Free Encyclopedia. 21 May 2011. Web. 23 May 2011. .Welcome to Black Aesthetics Institute. Web. 23 May 2011. .

Jonathan Swifts Gullivers Travels - 1210 Words

The definition of a utopia is an imagined place or state in which everything is perfect. In book four of Gulliver’s travels Gulliver discovers a group of people called the Houyhnhnms and the group displays qualities of a possible utopia. The Houyhnhnms are very rational in their thinking, and try their best to stay away from entertainment and vanity. However the Houyhnhnms could not be considered creators of a utopia because they emphasized unrealistic rules and because of their treatment of the Yahoo people within their society. Instead it is the Lilliputians people who display the most signs of a potential utopia in Gulliver’s Travels. The theme of their being a possible utopia in Gulliver’s Travels can be seen throughout the†¦show more content†¦This self-importance is important to Swift’s satire in â€Å"Gulliver’s Travels† because even the smallest issue is made to be of great political and bureaucratic importance. To put emphas is on this theme in Swift, recalls that a war broke out between Lilliput and Blefuscu because of the proper way to break eggs after an Emperor many years before cut his finger on an eggshell. â€Å"Whereupon the Emperor published an edict, commanding all his subjects, under great penalties, to break the smaller end of their eggs. The people so highly resented this law, that our histories tell us there have been six rebellions raised on this account† (Swift 3253). This makes the issues that resulted in England seem equally as silly, especially because so much of the debate was based on how to interpret which end of the egg was the smallest. For the reader, the introduction to Lilliput sounds much like a smaller and more absurd England. As the description of the land and government continues it becomes clear that although the Lilliputians suffer from similar flaws that occur in English society like overbearing government, rebellions over minor issues, and over-regulating small aspects of life.Show MoreRelatedLockean Philosophy in Jonathan Swifts Gullivers Travels3527 Words   |  15 PagesAn Exploration of Lockean Philosophy in Gullivers Travels  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚   Ricardo Quintana asserts in his study Two Augustans that even though Swift as a traditional philosophical realist dismissed Lockian empiricism with impatience, he recognized in Lockian political theory an enforcement of his own convictions (76). It may be argued, however, than when two contemporary authors, such as Locke and Swift, are shaped within the same matrix of cultural forces and events, they reveal through theirRead More English Society and Jonathan Swifts Gullivers Travels Essay1195 Words   |  5 PagesEnglish Society Exposed in Gullivers Travels  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚  Ã‚   In Gullivers Travels, Swift takes us to many places that serve as a looking glass for the foibles of English society, but none of the places are as severe a censure of men as Houyhnhnmland. Here Swift has made a clear division of pure reason, embodied in the Houyhnhnms (maybe he was refering to horse sense), and raw passion, embodied in the Yahoos (which are coincidentally very manlike). Here Gulliver has to make the choiceRead MoreJonathan Swifts Gullivers Travels Essay4237 Words   |  17 PagesMadame Bovoary In the writings of the Jonathan Swift we can clearly see issues and concepts with regard to morality, ethics and relations come into play in our society and in Gullivers Travels, Swift brings those issues to the for front for everyone to see and analyze. The very concepts and beliefs that man holds dear Swift attacks and strongly justifies his literary aggression thought the construct of the society of the Houyhnahnms who truly leads a just and humane society that we as humansRead MoreEssay on Satirical Patterns in Jonathan Swifts Gullivers Travels932 Words   |  4 Pages Gulliver’s Travels:   Satirical Patterns  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Jonathan Swift wrote a novel in 1776 called Gulliver’s Travels.   This novel along with all of his other writing followed a satirical pattern.   Because of Swift’s vast knowledge in politics he was capable of creating a masterpiece completely ridiculing the government found in England.   In Gulliver’s Travels, Swift brings us, the readers, to join him on journeys to worlds of complete nonsense.   These worlds are different ways that allow for SwiftRead MoreJonathan Swifts Gullivers Travels and Voltaires Candide: An Analysis739 Words   |  3 PagesThe author Joseph Conrad once remarked, Being a woman is a terribly difficult task, since it consists principally in dealing with men. In analyzing Jonathan Swifts Gullivers Travels and Voltaires Candide, it is intriguing and revealing how these male authors deal with women. Through understanding how these seminal works portray women one can gain the literary criticism tools to examine similar social issues in other texts. In Candide, there are repeated accounts of the sexual exploitation ofRead MoreEssay on Use of Satire in Jonathan Swifts Gullivers Travels729 Words   |  3 PagesEffective Use of Satire in Gullivers Travelsnbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; nbsp; Jonathan Swifts story, Gullivers Travels, is a very clever story. It recounts the fictitious journey of a fictitious man named Lemuel Gulliver, and his travels to the fantasy lands of Lilliput, Brobdinag, Laputa, and Houyhnhmn land. When one first reads his accounts in each of these lands, one may believe that they are reading humorous accounts of fairy-tale-like lands that are intended to amuseRead More Personal Identity in Jonathan Swifts Gullivers Travels Essay1756 Words   |  8 PagesIdentity in Jonathan Swifts Gullivers Travels What establishes a person’s identity? What changes this personal identity? Psychologically, we have the ability to change our beliefs. Physically, our human bodies change. How do we frame the issue to better understand man’s inability to decipher his own self-identity, and more importantly, how do we know when and precisely where this change in identity occurs? Issues of personal identity are apparent in Gulliver’s Travels, by Jonathan Swift. GulliverRead MoreEssay about Jonathan Swifts Gullivers Travels1664 Words   |  7 Pages Although Gullivers Travels by Jonathan Swift has long been thought of as a childrens story, it is actually a dark satire on the fallacies of human nature. The four parts of the book are arranged in a planned sequence, to show Gullivers optimism and lack of shame with the Lilliputians, decaying into his shame and disgust with humans when he is in the land of the Houyhnhmns. The Brobdingnagians are more hospitable than the Lilliputians, but Gullivers attitude towards them is more disgusted andRead MoreFigurative Language In The Third Book Of Jonathan Swift’s Gulliver’s Travels1579 Words   |  7 Pagesâ€Å"And though I (†¦) understand all mysteries and all knowledge and have no charity, I am nothing.† /St Paul’s First Letter to the Corinthians, 13, 2 / Each of the four books of Jonathan Swift’s Gulliver’s Travels discusses one aspect of human nature. The discussions’ language is rather satirical than an earnest tone. The first book is about the physical aspect, the voyage to Brobdingnag focuses on the â€Å"Homo politicus†, the political man. The third book is about intellect, while in the landRead More Civil Laws and Religious Authority in Jonathan Swifts Gullivers Travels1269 Words   |  6 PagesCivil Laws and Religious Authority in Gullivers Travels  Ã‚  Ã‚  Ã‚  Ã‚   In part one of Gullivers Travels, Swift present readers with an inverted world, not only by transplanting Gulliver to a land thats only a twelfth the size (a literal microcosm), but also by placing him into a society with different ethical and civil laws.   Swift uses these inversions not only to entertain the readers imagination, but more importantly, to transform our perspectives to understand alien worldviews (e.g. in part four